Almost everybody knows Franchising, it is a concept where you buy another firm’s business model. Let’s take McDonald’s for an example. McDonald’s is a franchise concept where people by the concept for an startup cost ($995,900 – $1,842,700) and then you duplicate the concept of McDonald’s.

Now you know a small part of what franchising is, Network Marketing is a kind of franchising, only it comes with a price anyone can afford.

First I’d like to tell you, that the majority of new job in the US comes from small business with under 25 employees and networking is already accepted as the human communications technique of the future.

It is a great way to get quality products and service to the public at prices they can afford and as a maximum profit benefit to everyone, not just the people at the top.

Some of the best Fortune 500 companies recognized this early and made fortunes by embracing this philosophy. Like Tupperware who is the largest plastic house-ware in the world and Mary Kay Cosmetics, a million dollar company, that started in someone’s home…

Already a lot of independent marketers has helped some of the most important communications companies in the world.

Network Marketing is not made up by bosses, workers and salary, it is made by individuals like you and me, people who are there own bosses. Network marketing companies do not succeed unless their distributors succeed.

In Network Marketing it is possible to make 15,000 dollars or more a month working from home. Network Marketing is an opportunity for every individual to create a business of their own with very low cost and very high potential returns, developing a network of distributors who personally get their company’s services or products directly to their consumers.

Now you might think: what’s the difference of Direct sales or Multi Level Marketing (MLM) and Conventional Marketing?

In Direct sales you earn commissions from direct selling of your product or services and bonuses are earned by the volume of your down-line (the people you recruit into the program).

In Conventional Marketing services and products are moved through a very complicated ladder of middle men. Workers, wholesalers and retailers are in this case of services agents and contractors, who all earn profits and mark up the cost of an item before it ever reach the consumer.

So what will normally become a network middle man, now becomes a network of distributors and all the profit now comes to you and your network, instead of going to the workers, wholesalers or retailers.

Now you have a most powerful means of earning income with no limits to the potential money you can make, by sharing something you believe in.

Let me ask you this: How many times have you recommended a good movie, a book or a restaurant?

Have any of these companies reimbursed you for recommending their products or services? Of course not. In Network Marketing you get paid for your “word of mouth advertising”. Other companies are paying hundred thousand of dollars and even more on advertising. If they want to make a TV commercial it can cost from a 1,000 $ to over 500,000 $ depending on the method they use.

Research proves that consumers, except for the “word of mouth”, that it is the personal contact that does it and most people will listen to a friend’s advise about a product or service, more than they will listen to a 50 million dollar company.

All you need to do is find a service or product you believe in. One offered exclusively by a network marketing company and find someone, a sponsor who is dedicated to your success, because in Network Marketing if you succeed,the person who sponsored you will also succeed.

However you should be aware of the danger called pyramid scheme. It is a potential danger, because the doubling concept does apply to both network marketing compensation plan and pyramid schemes alike. However, here the similarity ends.

In FACT Network Marketing is in almost every other way the total opposite of a pyramid scheme.

The pyramid scheme only appeals to greed and offers little substance in return. It provides no legitimate product or service or one that no one would normally buy if there were no pyramid scheme involved. There are usually no retail or wholesale profit markets.

In Network Marketing the products are usually unique. Once you sold a product continuing effort must be devoted to servicing the consumers’ needs.

It also requires time and effort to train and manage others to do this. That is what lies behind the compensation plan and bonuses are earned by up-line distributors, because they train and manage as well as recruit other distributors into the concept/program.

So what should you look for in Network Marketing company?

Start with, looking for a valid service or product you believe in and of course a great compensation plan, by great, I mean one that pays a retail profit and provide bonuses for developing the down-line organization. Then you look for the company’s proven experience in Networking. It also have to provide top quality promotional and support material (DVDs, brochures etc.) to help you get started.

As I mentioned earlier, you will also need a sponsor who will work with you and make sure you have any opportunity to succeed..

So now what are you waiting for? Anyone can do this, you don’t have to be a sales person, if you can just share the enthusiasms about a product or a company and help other people do the same. If you can just interest a small handful of people in a new product or company, you truly believe in, you have the beginning of a successful network and a promising new carrier.

Internet is all about having unique and multiple entry points that will ultimately contribute to increasing your hotel room occupancy rate. Such is the power of Online Marketing, that it directs your hotel website to all “points of communication” with a growth of possible Internet travel bookers via channels like link creation, directory listings, online sponsorships and other Internet exposure improving initiatives.

When a potential guest log on to the internet to search for an accommodation, he finds a long list of accommodation providers in the city or country of his choice. How does he decide which hotel to select? Well, for a possible guest, hotel’s website is the first impression a guest gets about the hotel. Thus it becomes important for all hoteliers to work on their hotel website and to promote it through digital marketing. Your website will click with the online visitors only if it is designed to work effortlessly with your overall hotel internet marketing.

In the present competitive world, to struggle efficiently in the unquestionably crowded online field, hotel internet marketing strategies need to work out as well turned-out plan that brings multiple benefits more than any other form of traditional marketing like the printed brochures etc.

For every hotelier, internet is a “key point of entry” where you can establish interactive relationships with your probable guests and your existing clientele. You can even capture some new and profitable markets. Powerful online marketing formulas like email marketing search engine optimization and social media optimization can work magic for your property’s propagation. These acts will prove beneficial and work as critical components that direct distribution channel. Moreover, these options can create direct revenue opportunities with clients of the past, present and also those probable guests.

Thus it is perfectly advisable to adopt a belligerent search marketing strategy that includes thematic and keyword buys related to your events, special offers and seasonal promotions. Also try to concentrate on the direct-response driven campaigns.

Take advantage of all five major aspects of search engine marketing. These aspects include the organic search, keyword search marketing (PPC), paid inclusion, and local search. Principally, when you are planning to market for your hotel, you require to make certain that you are aiming at converting each and every visitor who visit your website into a booker. Consequently, you need to concentrate on the dos and don’ts of hotel internet marketing.

And so it has become really important for hoteliers to come out of their old ways of advertising and take advantage of online marketing by getting fully involved in advertisement campaigns like hotel website promotion and hotel email marketing.

Aviarya Arya is a professional online hotel marketing [http://www.internetmoguls.in/social-media-optimization.html] adviser at Internet Moguls, one of the leading online marketing solution providers with a happy client portfolio of over 500 clients related to the field of hotel internet marketing, hospitality, travel and many other sectors.

Email marketing is the face of a long-standing frontier in getting the word out and has become equally essential in the non-profit setting. The need to develop dialog with donors, benefactors, members and other people of gravity in order to drum up support for crucial projects and illuminate your cause is directly attributed to how widely you are able to fire off communications.

Without the luxury of surplus funding, generating further revenue and enhancing awareness through direct is a budget-friendly avenue that can easily be implemented as a part of your existing buzz-building strategy. Free for non-profit organizations is a service provided by certain agencies to empower and help charitable undertakings stretch their financial shoestring.

The digital revolution has enabled you to promote your non-profit for free through offerings that are on par with those used by blue-chip companies. Direct email marketing has vanquished the hand-me-down factor of second-rate or out-dated services and means traditionally provided to non-profits. Free email marketing is by no measure void of all the bells and whistles one would expect from glitzy corporate campaigns. The values of what is practically achievable through online media, combined with a little electronic philanthropy, allows non-profit organizations to compete for attention in the same vocal range that has been conventionally reserved for heavy hitting commercial undertakings.

While you are at liberty to source non-profit email marketing services from any number of Google-age Samaritans, be advised of the following:

• Credit is King, and through the email marketing company of your choice you can be expected to receive a certain base amount of email sending capacity per month. Additionally required credits are purchased (yes, with real money) as extra, so be sure to commit only to providers that are giving you much bang before dipping into your buck.

• Calculate expenditures. As a non-profit, further direct email marketing credits should be provided at a substantially discounted rate. Be wary of companies that obscure these rate, since you may actually be paying excess amounts that have been recalculated to redeem profit lost via so-called “free” credits.

• Read the fine print. Make sure there are no hidden costs or unwanted conditions. Educate yourself on the full extent of what a non-profit email marketing package will furnish you with, including the functionality and support that they are willing, or able, to allot. And if some of the jargon scores too high on the geek-speak Richter scale, don’t hesitate to chat to an operator in person until you can make an informed choice.

• Check your trial periods. Humanitarianism, evidently, often has a questionable shelf-life. You may be obligated after certain periods, even by automation, to incur additional costs or agree to terms that were not in your original scheme.

• Abuse of name. Though it is an unusual practice, companies concerned with gathering a flock of non-profit beneficiaries in order to utilise their names as a part of marketing schemes, to garner an image of authenticity and respectability or farm for web-links, could damage your reputation and sully your cause. Associate only with trustworthy firms.

Free email marketing for non-profit-organizations is often subject to eligibility criteria. Though if your organization, club or association can be categorized as a textbook NGO and if you already have a website, then free email marketing services should be simple to obtain and will help cultivate your agenda.

You’ve probably seen QR codes on postal packages, in print ads and catalogs, even on an iPad commercial; but do you know what they are and how it can benefit your business?

A QR (Quick Response) code is a two-dimensional matrix barcode that can be decoded (“read”) by smartphones that have a decoder app installed. Created in Japan by a subsidiary of Toyota in 1994 these codes have been commonly used there and in Europe for over ten years for a variety of purposes. In 2010, they started appearing in the US in marketing applications.

The majority of these codes are black on a white background. Free apps are readily available for creating and decoding QR codes and many smartphones are now coming pre-loaded with a decoder. (Microsoft owns a proprietary version called Microsoft Tag that uses CMYK colors and requires its own app for decoding.)

A recent industry study showed that QR code creation has increased 700% from January 2010 to January 2011. U.S. consumer based code scanning has increased from an average of 1,250 times per day in January 2010 to an average of 37,500 scans per day as of January 2011. Clearly, this is just the beginning of a growing trend.

The marketing applications of these codes are relevant for any type or size of business. Because they can be generated at no cost, the bar for entering this area of marketing is low. The key to using these codes successfully is in the creative and appropriate placement of them.

At their most basic, QR codes are an efficient way to transmit information directly to a prospect’s cell phone. You can program a QR code to take the recipient directly to a website, deliver your contact information (VCard), or to create an SMS text message to be sent directly to your cell phone so that your prospects don’t have to manually enter the information. This ensures that your prospects won’t mistype anything causing them to be unable to reach you.

For more experiential marketing opportunities, QR codes can be used:

on in-store signage giving customers on-the-spot discounts and incentives and product information.
to drive people to your Facebook or Twitter page to get them to “like” or “follow” you.
in museums, art galleries, or other displays to link to an online audio file that will use their phone to take the place of an audio tape tour.
to deliver clues in a scavenger hunt.
to run an online sweepstakes.
as an invitation to an event.
to give directions to a particular location for an event.
To create a QR code, simply use one of the free code generators available online (just search the term “QR code generator”). Some of the generators have more functionality than others. Paid generators with more robust capabilities, including the ability to track statistics on scanned codes are also available.

Where can you put a QR code?

printed marketing materials (e.g. business cards, brochures, etc…),
promotional products,
signage,
websites and online ads,
product packaging,
and more.
The key to marketing successfully with QR codes is to create a code that, at its minimum, gives the person scanning an easier way to start or maintain contact with you. At its best, a successful QR code creates an interactive opportunity for your customers and prospects so that they want to continue a relationship with you. A marketing professional versed in the uses of QR codes can develop a program that can integrate the use of QR codes into an existing marketing plan while maximizing results from their use.